“The thoughtful designer of the twenty·first century will design with integrity, sensitivity and compassion. He/she will design products/materials/service products that are sustainable, I.e, they serve human needs without depleting natural and manmade resources, without damage to the carrying capacity of ecosystems and without restricting the options available for present and future generations.” (Fuad-Luke, 2002, p.15)


(Source: Walks In Nature, 2016, http://www.violadesign.com.au/portfolio/walks-nature)

Walks In Nature by Viola Design conforms with many of Fuad-Luke’s principles in The eco-design handbook : a complete sourcebook for the home and office (Fuad-Luke, 2002). Many of Fuad-Luke’s 14 principles could have been applied to this project with the two most suitable for discussion being;

10. Design to maximize a product/material/service product’s benefit to communities.

14. Design to create more sustainable products/materials/service products for a more sustainable future. (Fuad-Luke, 2002,p. 15)

The project takes 32 bushwalking trails from Melbourne and surrounding areas and places them on a deck of cards to encourage the public to explore these areas. By doing this the project conforms with the 10th principle as it is attempting to raise community awareness and encouraging participation with the local environment in a way that the public may not have previously considered.

To further enhance the environmental focus of this project the cards themselves are “printed on stock produced with 20% virgin ECF fibre and 80% post-consumer recycled FSC Mix Certified fibre.” (Walks In Nature, 2016) at a mill which has ISO 14001 environmental certification. By using recycled natural materials the green focus of the project, to encourage the public to reconnect with nature, the project successfully achieves the 14th of Fuad-Luke’s principles and creates a sustainable product which, not only contributes to a more sustainable future, but to the future of the very thing that it is designed to promote.


Fuad-Luke, A. (2002). The eco-design handbook : a complete sourcebook for the home and office. Thames and Hudson, London.

Viola Design. (2016). Retrieved from http://www.violadesign.com.au/portfolio/walks-nature

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