With part one in the book and some feedback received – thanks for the feedback to those who gave it – I have been reflecting on the content for my presentation it feels like things are slowly starting to move in the right direction. The understanding that I felt I was building on the design principles themselves was reinforced by these positive comments but what everyone wanted to know, and to some extent even I myself was curious having only thrown a few basic ideas around, was how my presentation would actually work.


From early brainstorming the overall content in my presentation will outline the importance of design when conceptualising and releasing promotional materials for the film industry – attempting to demonstrate both good and bad, but most importantly effective, use of design principles from both a visual design and also a marketing perspective citing examples of;

  • Posters
  • Advertising artwork
  • Film covers (for commercial release)
  • Any other promotional material (things that may come to me later – if at all)

The preliminary target audience identified would most likely be studio/production executives and marketing operators tasked with promoting films while the ideas may also be relevant to directors and producers who work closely with all aspects of their projects. Given this audience the need for an engaging visual presentation would be imperative – leading towards the creation of an interactive Prezi, or combination of Prezi and Zoom to allow fluid voice over. Another option, approaching from a more marketing/strategic position, may be a formal business style report with appropriate recommendations and conclusions. The addition of a pamphlet or handout sheet – or even the aforementioned interactive Prezi – highlighting key points may enhance the overall impact of the presentation.

The thought of making something interactive and engaging got me looking at all sorts of weird and wonderful designs over the course of this blog – one of my favourite though was this advertisement for the film Ted (MacFarlane 2012).


When creating an engaging design – be it for a presentation or an advertisement – the ease at which the audience can understand and absorb the content is paramount. For this reason the two most influential design principles from the last three weeks readings are Readability, the degree to which prose can be understood based on the complexity of words and sentences (Lidwell, Holden & Butler, 2010 p. 198), and Accessibility. For a design to be accessible it must be easy for all audiences to understand and use, simple for them to engage with and forgiving enough that any misinterpretations are not detrimental to either the audience or the design (Lidwell et al, 2010). In the case of advertisement above the premise is simple; stand at the urinal with the movie stars and take a picture. The only noticeable downside to this is that the act requires a second person to take the picture. In the social setting of a cinema this works on the presumption that movie goers will be in groups – the only noticeable chance of a set back for an otherwise well planned design. Similarly to this a presentation not properly constructed for the benefit of the audience runs the risk of becoming disengaging and failing to then communicate the point successfully. Given this approach the design principles of Readability and Accessibility will be at the forefront of both the presentations appearance and content.


Lidwell, W Holden, K & Butler, J 2010, Universal principles of design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design, Rockport Publishers, Beverly, MA.

Ted 2012, Universal Pictures, United States, Directed by Seth MacFarlane

Ted Advertisement, n.d., image, creativebloq.com, viewed November 20th 2016 <https://williamcolvin.files.wordpress.com/2016/12/ce762-p1030690.jpg>

2 thoughts on “Design Development Case Study – Part 2

  1. Thanks for your latest blog post, William.

    Good to see your idea developing. Can you clarify for me who the major industry association is in the following snippet from the brief: ‘The major industry association in your area of specialisation is keen to improve the design practices of its members’. Thanks.

    Good application of design principles to your media artefact – the Ted film advertisement. Missing is the same level of application to the current state of the form of your presentation concept. What and how have you applied the design principles to your current presentation layout and form? Whilst it’s good to start thinking about the content at this point, the focus of your Assessment 1 blog posts is your demonstration of the iterative process. From the brief “The major focus of this assessment is on the role of design in your discipline and how you apply the weekly learning materials to your design, rather than the final design concept itself.” Incorporating a deeper emphasis on your application of design principles to your developing form will help here.

    You write well. Looking forward to your next blog post.

    cheers, Narelle


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