Public Relations: Case study – Saving the Oldest Olympic Sport

Background  In Strategic Sport Marketing (Shilbury, Westerbeek, Quick, Funk and Karg 2014) the authors present a case study which centres on the removal of amateur wrestling as a sport from the Olympic games. In this case study the authors suggest that the eventual survival of wrestling as a sport, in whole or in part, was … Continue reading Public Relations: Case study – Saving the Oldest Olympic Sport

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Neoliberalism, New Media & The Political Discourse

With the rise of convergence and social media culture the influence of mainstream media outlets in political discourse is greater than ever before. The public can now engage in live media, whilst simultaneously commentating with their peers, in a way that can influence politics like never before. With the application of theories from Harvey (2005) … Continue reading Neoliberalism, New Media & The Political Discourse

From the Archive: Professional Wrestling for Amateurs – What, Culture?

Another week of preparing for the end of term has left me short on time - luckily there is still more to go back to from this original series on the misunderstood art of professional wrestling.  Previously we sat down with an actual, real life, wrestling machine – O’Shay Edwards – for a look at … Continue reading From the Archive: Professional Wrestling for Amateurs – What, Culture?

Exploring the Participatory Culture

Media and its consumption has evolved down the years from a traditional broadcast culture to what has been dubbed in modern times as a participatory culture. Unlike the traditional broadcast culture of old – government or commercial organisation approved and/or distributed sources of media transmission, such as network radio and television shows – a participatory … Continue reading Exploring the Participatory Culture